Past, Present and Future
Past, Present and Future
Client:
Sven Marquardt
Creative direction:
Tavy Hornbrook
Coding:
TrixCode
Project management:
Jonas Meyer
Sven Marquardt, an internationally sought-after photographer who has been witnessing the history of the divided and reunited city of Berlin for more than half a century, asked us to build a new website that should be not less than a showcase of his photographic life to date.
Marquardt’s request was quite a challenge, as his curriculum vitae ranges from East Berlin punk to the face of the world-famous techno club Berghain. In the international culture and fashion scene, today, he is regarded as a person of pop culture with a fine sense of zeitgeist.
With such a remarkable life before our eyes, we created a contemporary and extravagant but fully responsive website that is not only an artistic retrospective on forty very personal years of analog photography. The site also offers a thrilling look at his current projects—and equips him technologically for the next decade to come.
Past, Present and Future
Client:
Sven Marquardt
Creative design:
Tavy Hornbrook
Coding:
TrixCode
Project management:
Jonas Meyer
Sven Marquardt, an internationally sought-after photographer who has been witnessing the history of the divided and reunited city of Berlin for more than half a century, asked us to build a new website that should be not less than a showcase of his photographic life to date.
Marquardt’s request was quite a challenge, as his curriculum vitae ranges from East Berlin punk to the face of the world-famous techno club Berghain. In the international culture and fashion scene, today, he is regarded as a person of pop culture with a fine sense of zeitgeist.
With such a remarkable life before our eyes, we created a contemporary and extravagant but fully responsive website that is not only an artistic retrospective on forty very personal years of analog photography. The site also offers a thrilling look at his current projects—and equips him technologically for the next decade to come.
Simplify complexity
Simplify complexity
Client:
Nordemann
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
Photography & post-production:
Maximilian König
For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.
Simplify complexity
Client:
Nordemann
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
Photography & post-production:
Maximilian König
For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.
Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.
Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.
Bless you!
Bless you!
Client:
German Federal Ministry of Health
Agency:
Wenkerottke
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
In cooperation with the Berlin agency Wenkerottke, art director Tavy Hornbrook and I created an all-new concept for the landing page of German Federal Ministry of Health’s official website, focusing on today’s user habits and expectations.
In the next step, we updated the ministry’s visual identity and created a state-of-the-art website concept — bilingual and barrier-free.
Bless you!
Client:
German Federal Ministry of Health
Agency:
Wenkerottke
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
In cooperation with the Berlin agency Wenkerottke, art director Tavy Hornbrook and I created an all-new concept for the landing page of German Federal Ministry of Health’s official website, focusing on today’s user habits and expectations.
In the next step, we updated the ministry’s visual identity and created a state-of-the-art website concept — bilingual and barrier-free.
BerlinLinienBus
Grandma Comes
Client:
BerlinLinienBus
Agency:
Kleinundpläcking
Concept & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.
With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.
During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.
Grandma Comes
Client:
BerlinLinienBus
Agency:
Kleinundpläcking
Concept & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.
With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.
During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.
Behind-the-scenes content
Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.
Behind-the-scenes content
Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.
Visual campaign identity and website concept
After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.
Visual campaign identity and website concept
After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.
Results
By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.
Results
By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.
Erden Invest
Rare Earth Elements
Client:
Erden Invest
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity.
Rare Earth Elements
Client:
Erden Invest
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity.
In addition to the imagery, we were also commissioned to develop the corporate design guidelines and the concept for the brand’s official website.
In addition to the imagery, we were also commissioned to develop the corporate design guidelines and the concept for the brand’s official website.
