apoBank – The time is now
The time is now
Client:
apoBank
Lead agency:
K’UP
Text & direction:
Jonas Meyer
Photography:
Maximilian König
Camera & editing:
Steven Lüdtke
In 2021 we realized a new brand campaign entitled „The time is now“ („Die Zeit ist jetzt“) for Deutsche Apotheker- und Ärztebank, developed by Berlin-based brand consultancy K’UP.
This campaign not only makes visible the diversity of individual lifestyles of people working in healing professions. It also sheds light on what these people draw their strength from and what is important to them in life. The core message of the campaign is that apoBank makes it easy for its customers to follow their vocation in order to have time for the essentials in life.
The time is now
Client:
apoBank
Lead agency:
K’UP
Text & direction:
Jonas Meyer
Photography:
Maximilian König
Camera & editing:
Steven Lüdtke
In 2021 we realized a new brand campaign entitled „The time is now“ („Die Zeit ist jetzt“) for Deutsche Apotheker- und Ärztebank, developed by Berlin-based brand consultancy K’UP.
This campaign not only makes visible the diversity of individual lifestyles of people working in healing professions. It also sheds light on what these people draw their strength from and what is important to them in life. The core message of the campaign is that apoBank makes it easy for its customers to follow their vocation in order to have time for the essentials in life.
Over the course of the year we portrayed a number of extraordinary personalities from a wide range of medical professions.
While photographer Maximilian König was commissioned with the production of the key visuals and editorials and DOP Steven Lüdtke was responsible for the filming, director Jonas Meyer conducted in-depth interviews with the protagonists, developed individual portrait texts for the campaign website, and wrote personal voiceover texts for the 45-second short videos.
Over the course of the year we portrayed a number of extraordinary personalities from a wide range of medical professions.
While photographer Maximilian König was commissioned with the production of the key visuals and editorials and DOP Steven Lüdtke was responsible for the filming, director Jonas Meyer conducted in-depth interviews with the protagonists, developed individual portrait texts for the campaign website, and wrote personal voiceover texts for the 45-second short videos.
Further testimonials:
Further testimonials:
Full credits:
Editorial department, text & direction: Jonas Meyer
Photography & post-production: Maximilian König
Camera, editing & grading: Steven Lüdtke
Creative direction: Lars Weber
Graphics: Emily Gelbert
Production: Kleinundpläcking
Strategic supervision: Dr. Marc Herz
Full credits:
Editorial department, text & direction: Jonas Meyer
Photography & post-production: Maximilian König
Camera, editing & grading: Steven Lüdtke
Creative direction: Lars Weber
Graphics: Emily Gelbert
Production: Kleinundpläcking
Strategic supervision: Dr. Marc Herz
Tank Man
Tank Man
Kunde:
C/O Berlin
Konzept & Realisation:
Jonas Meyer
Kuratierung:
Felix Hoffmann & Kathrin Schönegg
Wissenschaftliche Recherche:
Christin Müller
Anfang 2021 durfte ich ein achtminütiges Videokunstwerk für die Ausstellung „Send me an Image . From Postcards to Social Media“ der C/O Berlin Stiftung erstellen, die von Felix Hoffmann und Kathrin Schönegg kuratiert wurde.
Das Video, für das Kulturwissenschaftlerin Christin Müller zuvor diversen Content recherchiert und zusammengestellt hatte, wirft ein Licht auf das Phänomen des „Tank Man“ (auch bekannt als „Unknown Rebel“): ein nicht identifizierter Mann, der sich am 5. Juni 1989 vor eine Reihe fahrender Panzer stellte, die gerade den Tian’anmen-Platz in Peking verließen – am Tag nach den blutig niedergeschlagenen Studentenprotesten.
Während es in China immer noch verboten ist, über diese Ereignisse zu sprechen, hat der ikonische Protestakt des Tank Man im Rest der Welt nicht nur zu unzähligen Presseberichten geführt, sondern war auch – über die Dauer von 30 Jahren – Anstoß für diverse Interpretationen, Reenactments, Memes oder sogar Merchandise-Artikel. Mein Video stellt einige der interessantesten dieser Elemente vor.
Ich bin sehr dankbar für das Vertrauen, das die Kuratoren in mich gesetzt haben. Und ich möchte mich auch bei dem unbekannten Mann bedanken – für seinen außergewöhnlichen Mut und seine Zivilcourage. In unserer heutigen Zeit ein Kunstwerk zu schaffen, das sich mit dem Eintreten dieses Mannes für Freiheit und Demokratie auseinandersetzt – einer Zeit, in der Menschen in Deutschland lautstark „Diktatur“ skandieren, weil sie zum Schutz anderer eine kleine Maske tragen sollen – hat mich diesem Unbekannten gegenüber peinlich berührt und beschämt.
Tank Man
Kunde:
C/O Berlin
Konzept & Realisierung:
Jonas Meyer
Kuratierung:
Felix Hoffmann & Kathrin Schönegg
Wissenschaftliche Recherche:
Christin Müller
Anfang 2021 durfte ich ein achtminütiges Videokunstwerk für die Ausstellung „Send me an Image . From Postcards to Social Media“ der C/O Berlin Stiftung erstellen, die von Felix Hoffmann und Kathrin Schönegg kuratiert wurde.
Das Video, für das Kulturwissenschaftlerin Christin Müller zuvor diversen Content recherchiert und zusammengestellt hatte, wirft ein Licht auf das Phänomen des „Tank Man“ (auch bekannt als „Unknown Rebel“): ein nicht identifizierter Mann, der sich am 5. Juni 1989 vor eine Reihe fahrender Panzer stellte, die gerade den Tian’anmen-Platz in Peking verließen – am Tag nach den blutig niedergeschlagenen Studentenprotesten.
Während es in China immer noch verboten ist, über diese Ereignisse zu sprechen, hat der ikonische Protestakt des Tank Man im Rest der Welt nicht nur zu unzähligen Presseberichten geführt, sondern war auch – über die Dauer von 30 Jahren – Anstoß für diverse Interpretationen, Reenactments, Memes oder sogar Merchandise-Artikel. Mein Video stellt einige der interessantesten dieser Elemente vor.
Ich bin sehr dankbar für das Vertrauen, das die Kuratoren in mich gesetzt haben. Und ich möchte mich auch bei dem unbekannten Mann bedanken – für seinen außergewöhnlichen Mut und seine Zivilcourage. In unserer heutigen Zeit ein Kunstwerk zu schaffen, das sich mit dem Eintreten dieses Mannes für Freiheit und Demokratie auseinandersetzt – einer Zeit, in der Menschen in Deutschland lautstark „Diktatur“ skandieren, weil sie zum Schutz anderer eine kleine Maske tragen sollen – hat mich diesem Unbekannten gegenüber peinlich berührt und beschämt.
Tank Man
Tank Man
Client:
C/O Berlin
Concept & realisation:
Jonas Meyer
Curation:
Felix Hoffmann & Kathrin Schönegg
Scientific research:
Christin Müller
In early 2021, I had the honor of creating an eight-minute video art piece for C/O Berlin Foundation’s thematic exhibition “Send me an Image . From Postcards to Social Media” curated by Felix Hoffmann and Kathrin Schönegg.
The video — for which cultural scientist Christin Müller researched and compiled a wide variety of visual content — sheds light on the phenomenon of “Tank Man” (also known as “Unknown Rebel”), an unidentified Chinese man who stood in front of a column of tanks leaving Tiananmen Square on June 5, 1989, the day after the bloody suppression of student-led demonstrations.
While it is still forbidden to talk about these events in China, the Tank Man‘s iconic act of protest has led to countless press reports, visual interpretations, reenactments, memes, or even merchandise articles. In my video, I take a look at some of the most interesting publications of the last 30 years found by Christin Müller.
I am very grateful for the trust the curators have placed in me. And I want to thank the unknown Chinese man for his extraordinary civil and moral courage. To create an art piece nowadays dealing with his fight for freedom and democracy — at a time when some misguided people in Germany loudly chant “dictatorship” because they are supposed to wear a health-protecting mask — made me feel embarrassed and ashamed, especially towards him.
Tank Man
Client:
C/O Berlin
Concept & realisation:
Jonas Meyer
Curation:
Felix Hoffmann & Kathrin Schönegg
Scientific research:
Christin Müller
In early 2021, I had the honor of creating an eight-minute video art piece for C/O Berlin Foundation’s thematic exhibition “Send me an Image . From Postcards to Social Media” curated by Felix Hoffmann and Kathrin Schönegg.
The video — for which cultural scientist Christin Müller researched and compiled a wide variety of visual content — sheds light on the phenomenon of “Tank Man” (also known as “Unknown Rebel”), an unidentified Chinese man who stood in front of a column of tanks leaving Tiananmen Square on June 5, 1989, the day after the bloody suppression of student-led demonstrations.
While it is still forbidden to talk about these events in China, the Tank Man‘s iconic act of protest has led to countless press reports, visual interpretations, reenactments, memes, or even merchandise articles. In my video, I take a look at some of the most interesting publications of the last 30 years found by Christin Müller.
I am very grateful for the trust the curators have placed in me. And I want to thank the unknown Chinese man for his extraordinary civil and moral courage. To create an art piece nowadays dealing with his fight for freedom and democracy — at a time when some misguided people in Germany loudly chant “dictatorship” because they are supposed to wear a health-protecting mask — made me feel embarrassed and ashamed, especially towards him.
Modern Agriculture
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first, step we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first step, we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Meeting a plant and seeding expert at KWS SAAT AG:
Meeting a plant and seeding expert at KWS SAAT AG:
L'Officiel Hommes x Louis Vuitton
L’Officiel Hommes x Louis Vuitton
Client:
L’Officiel Hommes Germany
Agency:
mar10
Concept & photography:
Robin Kater
Mood film:
Steven Lüdtke
For the Louis Vuitton feature in the German L’Officiel Hommes magazine, Robin Kater created a collage-like visual concept combining indoor and outdoor settings. While Robin was at the helm of concept creation and editorial shoot with Kult Models’ Julius Gebhardt, Steven Ludtke produced a referring mood film with Yvonne Schippke as stylist and Victoria Reuter for hair and make up.
L'Officiel Hommes x Louis Vuitton
Client:
L’Officiel Hommes Germany
Agency:
mar10
Concept & photography:
Robin Kater
Mood film:
Steven Lüdtke
For the Louis Vuitton feature in the German L’Officiel Hommes magazine, Robin Kater created a collage-like visual concept combining indoor and outdoor settings. While Robin was at the helm of concept creation and editorial shoot with Kult Models’ Julius Gebhardt, Steven Ludtke produced a referring mood film with Yvonne Schippke as stylist and Victoria Reuter for hair and make up.
