apoBank – The time is now
The time is now
Client:
apoBank
Lead agency:
K’UP
Text & direction:
Jonas Meyer
Photography:
Maximilian König
Camera & editing:
Steven Lüdtke
In 2021 we realized a new brand campaign entitled „The time is now“ („Die Zeit ist jetzt“) for Deutsche Apotheker- und Ärztebank, developed by Berlin-based brand consultancy K’UP.
This campaign not only makes visible the diversity of individual lifestyles of people working in healing professions. It also sheds light on what these people draw their strength from and what is important to them in life. The core message of the campaign is that apoBank makes it easy for its customers to follow their vocation in order to have time for the essentials in life.
The time is now
Client:
apoBank
Lead agency:
K’UP
Text & direction:
Jonas Meyer
Photography:
Maximilian König
Camera & editing:
Steven Lüdtke
In 2021 we realized a new brand campaign entitled „The time is now“ („Die Zeit ist jetzt“) for Deutsche Apotheker- und Ärztebank, developed by Berlin-based brand consultancy K’UP.
This campaign not only makes visible the diversity of individual lifestyles of people working in healing professions. It also sheds light on what these people draw their strength from and what is important to them in life. The core message of the campaign is that apoBank makes it easy for its customers to follow their vocation in order to have time for the essentials in life.
Over the course of the year we portrayed a number of extraordinary personalities from a wide range of medical professions.
While photographer Maximilian König was commissioned with the production of the key visuals and editorials and DOP Steven Lüdtke was responsible for the filming, director Jonas Meyer conducted in-depth interviews with the protagonists, developed individual portrait texts for the campaign website, and wrote personal voiceover texts for the 45-second short videos.
Over the course of the year we portrayed a number of extraordinary personalities from a wide range of medical professions.
While photographer Maximilian König was commissioned with the production of the key visuals and editorials and DOP Steven Lüdtke was responsible for the filming, director Jonas Meyer conducted in-depth interviews with the protagonists, developed individual portrait texts for the campaign website, and wrote personal voiceover texts for the 45-second short videos.
Further testimonials:
Further testimonials:
Full credits:
Editorial department, text & direction: Jonas Meyer
Photography & post-production: Maximilian König
Camera, editing & grading: Steven Lüdtke
Creative direction: Lars Weber
Graphics: Emily Gelbert
Production: Kleinundpläcking
Strategic supervision: Dr. Marc Herz
Full credits:
Editorial department, text & direction: Jonas Meyer
Photography & post-production: Maximilian König
Camera, editing & grading: Steven Lüdtke
Creative direction: Lars Weber
Graphics: Emily Gelbert
Production: Kleinundpläcking
Strategic supervision: Dr. Marc Herz
Backstage Confessions with Bürger
Backstage Confessions with Bürger
Client:
Bürger GmbH
Creator & director:
Jonas Meyer
Production:
Giganten Film
Producer:
Gerrit Klein
DOP:
Steven Lüdtke
In January 2021, we were commissioned by Giganten Film and the supervising agency Oscar Charlie to create the idea for a series of commercials for the popular Stuttgart-based company Bürger. The reason: The Swabian food specialist had set itself the goal of making the product Maultasche better known, especially in northern Germany, and in doing so to present the many variations in which Bürger offers its bestseller.
Backstage Confessions with Bürger
Client:
Bürger GmbH
Creator & director:
Jonas Meyer
Production:
Giganten Film
Producer:
Gerrit Klein
DOP:
Steven Lüdtke
In January 2021, we were commissioned by Giganten Film and the supervising agency Oscar Charlie to create the idea for a series of commercials for the popular Stuttgart-based company Bürger. The reason: The Swabian food specialist had set itself the goal of making the product Maultasche better known, especially in northern Germany, and in doing so to present the many variations in which Bürger offers its bestseller.
In just a few weeks, we realized three 15-second spots, which advertise the Maultaschen variants “Traditional,” “Vegetables,” and “Vegan” under the title “Backstage Confessions with Bürger.”
The videos were broadcast from April 2021 as part of the new Maultaschen campaign as pre-roll ads on YouTube and TVnow (todays’s RTL+). This meant that only ten weeks passed from the initial idea to publication.
In just a few weeks, we realized three 15-second spots, which advertise the Maultaschen variants “Traditional,” “Vegetables,” and “Vegan” under the title “Backstage Confessions with Bürger.”
The videos were broadcast from April 2021 as part of the new Maultaschen campaign as pre-roll ads on YouTube and TVnow (todays’s RTL+). This meant that only ten weeks passed from the initial idea to publication.
Credits:
Concept, script & direction: Jonas Meyer
Production: Giganten Film Produktions GmbH
Producer: Gerrit Klein
Agency: Oscar Charlie GmbH
DOP: Steven Lüdtke
1st AC: Felix M. Weber
Gaffer: Amnon Schmuckler
Sound: Claudio Demel
Set manager: Lisa Dirk
Styling: Teresa Grosser
Hair & makeup: Luiza Simor
Food styling: Guido Gravelius
Set photography: Maximilian König
Casting: Gerrit Klein
Cast: Martin Schnippa, Lucas Wilson & Luna Schaller
Editing: Steven Lüdtke
Grading: Christine Lüdge
Mix & sound design: Marvin Keil
Medical service: Julia Stoellger / SetMedic.Berlin
Catering: Al Dente Catering
Studio: Spreegraphen Studios Berlin
Credits:
Concept, script & direction: Jonas Meyer
Production: Giganten Film Produktions GmbH
Producer: Gerrit Klein
Agency: Oscar Charlie GmbH
DOP: Steven Lüdtke
1st AC: Felix M. Weber
Gaffer: Amnon Schmuckler
Sound: Claudio Demel
Set manager: Lisa Dirk
Styling: Teresa Grosser
Hair & makeup: Luiza Simor
Food styling: Guido Gravelius
Set photography: Maximilian König
Casting: Gerrit Klein
Cast: Martin Schnippa, Lucas Wilson & Luna Schaller
Editing: Steven Lüdtke
Grading: Christine Lüdge
Mix & sound design: Marvin Keil
Medical service: Julia Stoellger / SetMedic.Berlin
Catering: Al Dente Catering
Studio: Spreegraphen Studios Berlin
Backstage-Bekenntnisse mit Bürger
Backstage-Bekenntnisse mit Bürger
Kunde:
Bürger GmbH
Konzept & Regie:
Jonas Meyer
Produktion:
Giganten Film
Produzent:
Gerrit Klein
DOP:
Steven Lüdtke
Im Januar 2021 durften wir im Auftrag von Giganten Film und der betreuenden Agentur Oscar Charlie eine Reihe von Werbespots für das Stuttgarter Traditionsunternehmen Bürger konzipieren. Der Grund: Der schwäbische Food-Spezialist hatte es sich zum Ziel gesetzt, das Produkt Maultasche vor allem im Norden Deutschlands bekannter zu machen und dabei die vielen Varianten vorzustellen, in denen Bürger seinen Bestseller anbietet.
Backstage-Bekenntnisse mit Bürger
Kunde:
Bürger GmbH
Konzept & Regie:
Jonas Meyer
Produktion:
Giganten Film
Produzent:
Gerrit Klein
DOP:
Steven Lüdtke
Im Januar 2021 durften wir im Auftrag von Giganten Film und der betreuenden Agentur Oscar Charlie eine Reihe von Werbespots für das Stuttgarter Traditionsunternehmen Bürger konzipieren. Der Grund: Der schwäbische Food-Spezialist hatte es sich zum Ziel gesetzt, das Produkt Maultasche vor allem im Norden Deutschlands bekannter zu machen und dabei die vielen Varianten vorzustellen, in denen Bürger seinen Bestseller anbietet.
In nur wenigen Wochen realisierten wir drei 15-sekündige Spots, die unter dem Titel „Backstage-Bekenntnisse mit Bürger“ die Maultaschenvarianten „Traditionell“, „Gemüse“ und „Vegan“ bewerben.
Ausgestrahlt wurden die Videos ab April 2021 im Rahmen der neuen Maultaschen-Kampagne als Pre-Roll-Ads auf YouTube und TVnow. Von der ersten Idee bis zur Veröffentlichung vergingen damit nur zehn Wochen.
In nur wenigen Wochen realisierten wir drei 15-sekündige Spots, die unter dem Titel „Backstage-Bekenntnisse mit Bürger“ die Maultaschenvarianten „Traditionell“, „Gemüse“ und „Vegan“ bewerben.
Ausgestrahlt wurden die Videos ab April 2021 im Rahmen der neuen Maultaschen-Kampagne als Pre-Roll-Ads auf YouTube und TVnow. Von der ersten Idee bis zur Veröffentlichung vergingen damit nur zehn Wochen.
Credits:
Konzept, Skript & Regie: Jonas Meyer
Produktion: Giganten Film Produktions GmbH
Produzent: Gerrit Klein
Agentur: Oscar Charlie GmbH
Kamera: Steven Lüdtke
Kameraassistenz: Felix M. Weber
Licht: Amnon Schmuckler
Ton: Claudio Demel
Aufnahmeleitung: Lisa Dirk
Kostüm: Teresa Grosser
Maske: Luiza Simor
Foodstyling: Guido Gravelius
Fotografie: Maximilian König
Casting: Gerrit Klein
Cast: Martin Schnippa, Lucas Wilson & Luna Schaller
Schnitt: Steven Lüdtke
Grading: Christine Lüdge
Mix & Sounddesign: Marvin Keil
Medizinischer Dienst: Julia Stoellger / SetMedic.Berlin
Catering: Al Dente Catering
Studio: Spreegraphen Studios Berlin
Credits:
Konzept, Skript & Regie: Jonas Meyer
Produktion: Giganten Film Produktions GmbH
Produzent: Gerrit Klein
Agentur: Oscar Charlie GmbH
Kamera: Steven Lüdtke
Kameraassistenz: Felix M. Weber
Licht: Amnon Schmuckler
Ton: Claudio Demel
Aufnahmeleitung: Lisa Dirk
Kostüm: Teresa Grosser
Maske: Luiza Simor
Foodstyling: Guido Gravelius
Fotografie: Maximilian König
Casting: Gerrit Klein
Cast: Martin Schnippa, Lucas Wilson & Luna Schaller
Schnitt: Steven Lüdtke
Grading: Christine Lüdge
Mix & Sounddesign: Marvin Keil
Medizinischer Dienst: Julia Stoellger / SetMedic.Berlin
Catering: Al Dente Catering
Studio: Spreegraphen Studios Berlin
Modern Agriculture
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first, step we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first step, we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Meeting a plant and seeding expert at KWS SAAT AG:
Meeting a plant and seeding expert at KWS SAAT AG:
