Bless you!
Bless you!
Client:
German Federal Ministry of Health
Agency:
Wenkerottke
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
In cooperation with the Berlin agency Wenkerottke, art director Tavy Hornbrook and I created an all-new concept for the landing page of German Federal Ministry of Health’s official website, focusing on today’s user habits and expectations.
In the next step, we updated the ministry’s visual identity and created a state-of-the-art website concept — bilingual and barrier-free.
Bless you!
Client:
German Federal Ministry of Health
Agency:
Wenkerottke
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
In cooperation with the Berlin agency Wenkerottke, art director Tavy Hornbrook and I created an all-new concept for the landing page of German Federal Ministry of Health’s official website, focusing on today’s user habits and expectations.
In the next step, we updated the ministry’s visual identity and created a state-of-the-art website concept — bilingual and barrier-free.
Go East
Go East
Client:
Sven Marquardt
Creative direction:
Jonas Meyer
Cut & grading:
Frederik Bösing
BTS photography & film:
AEN Studio / Artur Nowicki
In 2019, photographer Sven Marquardt and electronic music artist Prurient started a collaboration called EAST—an audio-visual installation that combines imagery with musical language, accompanied by animated videos created by Pfadfinderei Collective.
The whole concept merges Marquardt’s photo series “East Side Girls”—shot in the early eighties in East Berlin—and the East Village area in New York City where Prurient’s label Hospital Productions is situated. In this way, old-school NYC punk and hardcore are melted with what was happening in Berlin in the years before the wall fell.
Over the period of several weeks, EAST was presented in a row of clubs all over Europe. For the events in Klub Tama (Poznan), Goa Club (Rome) and Berghain (Berlin), we were asked to transform Marquardt’s analog photos into a variety of animated visuals to complement the Pfadfinderei films. Due to the fact that the interior conditions in each club were different, we set up the visuals together with the technical managers on-site and supervised the events.
Go East
Client:
Sven Marquardt
Creative direction:
Jonas Meyer
Cut & grading:
Frederik Bösing
BTS phtography & film:
AEN Studio / Artur Nowicki
In 2019, photographer Sven Marquardt and electronic music artist Prurient started a collaboration called EAST—an audio-visual installation that combines imagery with musical language, accompanied by animated videos created by Pfadfinderei Collective.
The whole concept merges Marquardt’s photo series “East Side Girls”—shot in the early eighties in East Berlin—and the East Village area in New York City where Prurient’s label Hospital Productions is situated. In this way, old-school NYC punk and hardcore are melted with what was happening in Berlin in the years before the wall fell.
Over the period of several weeks, EAST was presented in a row of clubs all over Europe. For the events in Klub Tama (Poznan), Goa Club (Rome) and Berghain (Berlin), we were asked to transform Marquardt’s analog photos into a variety of animated visuals to complement the Pfadfinderei films. Due to the fact that the interior conditions in each club were different, we set up the visuals together with the technical managers on-site and supervised the events.
Modern Agriculture
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first, step we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first step, we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Meeting a plant and seeding expert at KWS SAAT AG:
Meeting a plant and seeding expert at KWS SAAT AG:
CIVIS mit Sonde
CIVIS mit Sonde
Client:
RCDS Germany
Brand positioning & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
Illustrations:
Bitteschön.tv
For the 60th anniversary of the political debate magazine CIVIS mit Sonde, we were commissioned with a comprehensive strategic and visual rebranding. We developed a differentiating brand positioning, created a modern editorial design inspired by some heritage graphic elements, and established an all-new brand imagery.
For more than five years now, the CIVIS mit Sonde guys have been entrusting us with the ongoing creative direction, photo production, layout, and prepress for the magazine, which is published three times a year. Also on board from the beginning: amazing illustrator Roland Brückner with his Bitteschön.tv team.
CIVIS mit Sonde
Client:
RCDS Germany
Brand positioning & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
Illustrations:
Bitteschön.tv
For the 60th anniversary of the political debate magazine CIVIS mit Sonde, we were commissioned with a comprehensive strategic and visual rebranding. We developed a differentiating brand positioning, created a modern editorial design inspired by some heritage graphic elements, and established an all-new brand imagery.
For more than five years now, the CIVIS mit Sonde guys have been entrusting us with the ongoing creative direction, photo production, layout, and prepress for the magazine, which is published three times a year. Also on board from the beginning: amazing illustrator Roland Brückner with his Bitteschön.tv team.
German Exclusive Cars
Unveil The Unseen
Client:
German Exclusive Cars
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
Kleinundpläcking created for their client, German Exclusive Cars, a brand called Nolton. The brand’s promise: setting new standards in luxury interior customization of Mercedes-Benz cars. For implementing Nolton’s positioning, “Unveil The Unseen,” we produced the main photo key visuals—a customized C-Class hidden in the woods.
Unveil The Unseen
Client:
German Exclusive Cars
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography and post-production:
Maximilian König
Kleinundpläcking created for their client, German Exclusive Cars, a brand called Nolton. The brand’s promise: setting new standards in luxury interior customization of Mercedes-Benz cars. For implementing Nolton’s positioning, “Unveil The Unseen,” we produced the main photo key visuals—a customized C-Class hidden in the woods.
BerlinLinienBus
Grandma Comes
Client:
BerlinLinienBus
Agency:
Kleinundpläcking
Concept & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.
With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.
During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.
Grandma Comes
Client:
BerlinLinienBus
Agency:
Kleinundpläcking
Concept & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.
With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.
During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.
Behind-the-scenes content
Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.
Behind-the-scenes content
Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.
Visual campaign identity and website concept
After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.
Visual campaign identity and website concept
After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.
Results
By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.
Results
By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.
KXXK
Big City Life
Client:
KXXK by Kilian Kerner
Script & direction:
Jonas Meyer
Camera, cut & grading:
Steven Lüdtke
Music:
Elmar Weyland
BTS photography:
Robin Kater
In early 2019, we supported fashion designer Kilian Kerner’s comeback at Berlin Fashion Week with a short black-and-white film. For the launch of his all-new brand KXXK, we created a video concept that tells the story of a young woman who is dealing with the emotional challenges that come with living in a big city. With a remarkable cast of young German actresses and actors, a sophisticated location and music composed by Elmar Weyland, we emphasized Kilian’s inspiration for his new collection.
Big City Life
Client:
KXXK by Kilian Kerner
Script & direction:
Jonas Meyer
Camera, cut & grading:
Steven Lüdtke
Music:
Elmar Weyland
BTS photography:
Robin Kater
In early 2019, we supported fashion designer Kilian Kerner’s comeback at Berlin Fashion Week with a short black-and-white film. For the launch of his all-new brand KXXK, we created a video concept that tells the story of a young woman who is dealing with the emotional challenges that come with living in a big city. With a remarkable cast of young German actresses and actors, a sophisticated location and music composed by Elmar Weyland, we emphasized Kilian’s inspiration for his new collection.
Credits:
Director: Jonas Meyer
Cast: Gizem Emre, Rafael Gareisen, Alina Levshin & Sebastian Schneider
Script: Jonas Meyer & Kilian Kerner
DOP & Cut: Steven Lüdtke
Camera assistant: Felix M. Weber
Light: Maximilian König
Music & sound: Elmar Weyland
Text: Kilian Kerner
Styling: Kilian Kerner & Rocco Kowalski
Makeup: Christina Vacirca & Marielena Krewer for NYX Professional Makeup
Hair: Christina Vacirca & Marielena Krewer
Shoes: Crocs / Stylist own
Bags: Samsonite designed by Kilian Kerner
Photography: Robin Kater
Behind the scenes: Moritz Jekat
Production: Jonas Meyer & Steven Lüdtke
Many thanks to Kleinundpläcking & Refinery High End Coffee
Kilian also thanks:
Alex, Robin, Susana, Sylvia, Jonas, Steve, the entire film crew, Staatl. Fachingen, Crocs, NYX Professional Makeup, Samsonite, Astrid, Janna, Schneiderei Pawlik & Team, Noriko, Heiner, Claire, Patrick, Dirk, Jeanette, Mareike, Robert, Gizem, Alina, Rafael, Sebastian, Rocco, Sabine, Ingo, Anne, Dina, Andres, Janita, Theresa, Redken & Mama.
The Situation
The Situation
Client:
Tapdo
Script & direction:
Jonas Meyer
Camera, cut & grading:
Maximilian König
Key visual photography:
Steven Lüdtke
Animation:
The Schmutz
We supported German tech startup Tapdo with a product-explaining commercial for its campaign on Kickstarter. The Tapdo guys—who use to create custom-made IoT solutions—developed a magic button which includes a fingerprint sensor worn on the wrist. During an amusing day at the studio, not only did we produce a colorful video for the young yet ambitious company, we also shot a couple of key visual photos for Tapdo’s brand communication in social media. Our dear friends of The Schmutz helped with set design and animation.
The Situation
Client:
Tapdo
Script & direction:
Jonas Meyer
Camera, cut & grading:
Maximilian König
Key visual photography:
Steven Lüdtke
Animation:
The Schmutz
We supported German tech startup Tapdo with a product-explaining commercial for its campaign on Kickstarter. The Tapdo guys—who use to create custom-made IoT solutions—developed a magic button which includes a fingerprint sensor worn on the wrist. During an amusing day at the studio, not only did we produce a colorful video for the young yet ambitious company, we also shot a couple of key visual photos for Tapdo’s brand communication in social media. Our dear friends of The Schmutz helped with set design and animation.
Erden Invest
Rare Earth Elements
Client:
Erden Invest
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity.
Rare Earth Elements
Client:
Erden Invest
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity.
In addition to the imagery, we were also commissioned to develop the corporate design guidelines and the concept for the brand’s official website.
In addition to the imagery, we were also commissioned to develop the corporate design guidelines and the concept for the brand’s official website.
Axxum Group
Your Personal Supply Chain
Client:
Axxum Group
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography:
Steven Lüdtke
For Kleinundpläcking and their client Axxum Group, one of the leading European providers of packaging and logistics solutions, we created the concept of a differentiating imagery based on the new brand positioning. On a two-week trip, we traveled Europe and shot comprehensive photo editorials in more than a dozen Axxum locations.
Your Personal Supply Chain
Client:
Axxum Group
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography:
Steven Lüdtke
For Kleinundpläcking and their client Axxum Group, one of the leading European providers of packaging and logistics solutions, we created the concept of a differentiating imagery based on the new brand positioning. On a two-week trip, we traveled Europe and shot comprehensive photo editorials in more than a dozen Axxum locations.
In addition to the new imagery, we were also commissioned to develop the visual identity including a variable logo system for the entire Axxum Group. With the support of Aufsiemitgebrüll agency, we defined detailed corporate design guidelines and brought the brand to life.
In addition to the new imagery, we were also commissioned to develop the visual identity including a variable logo system for the entire Axxum Group. With the support of Aufsiemitgebrüll agency, we defined detailed corporate design guidelines and brought the brand to life.
In the next step, we were asked to create a contemporary website concept together with the amazing guys of diesdas.digital agency who designed and coded the page afterwards.
In the next step, we were asked to create a contemporary website concept together with the amazing guys of diesdas.digital agency who designed and coded the page afterwards.
Equipped with a package of more than a thousand photographs, Axxum is finally able now to expand its brand communication to a wide variety of areas.
Equipped with a package of more than a thousand photographs, Axxum is finally able now to expand its brand communication to a wide variety of areas.
