Stronger through Change
Client:
Bruder Paulus
Creative direction:
Jonas Meyer
Photography:
Maximilian König
Website realisation:
Pulvis GmbH
In spring 2024, we were asked to realise a new brand identity for Capuchin monk Brother Paulus. Born in 1959 and living in Munich, the recipient of the Federal Cross of Merit is a renowned expert on ethics in business and holds lectures and seminars for companies and organisations, particularly on the topics of values and transformation in the field of economics and society. Brother Paulus is also active as a podcaster, YouTuber, author and counsellor.
Stronger through Change
Client:
Brother Paulus
Creative direction:
Jonas Meyer
Photography:
Maximilian König
Website realisation:
Pulvis GmbH
In spring 2024, we were asked to realise a new brand identity for Capuchin monk Brother Paulus. Born in 1959 and living in Munich, the recipient of the Federal Cross of Merit is a renowned expert on ethics in business and holds lectures and seminars for companies and organisations, particularly on the topics of values and transformation in the field of economics and society. Brother Paulus is also active as a podcaster, YouTuber, author and counsellor.
For the comprehensive rebranding, we first created a differentiating brand promise (‘Stronger through change’), then derived a content narrative for structuring the new website and subsequently developed the texts for the respective website chapters.
For the comprehensive rebranding, we first created a differentiating brand promise (‘Stronger through change’), then derived a content narrative for structuring the new website and subsequently developed the texts for the respective website chapters.
In the second step, we outlined three different routes for the new appearance of Brother Paulus and defined the basic corporate design features for the selected approach, including colour climate, typography, visual language and linguistic tonality.
In the second step, we outlined three different routes for the new appearance of Brother Paulus and defined the basic corporate design features for the selected approach, including colour climate, typography, visual language and linguistic tonality.
We then travelled to Munich with photographer Maximilian König to spend a day with Brother Paulus at the Capuchin monastery of St. Anton. One of the highlights was the personal tour of the Chapel of Sorrows, where Brother Paulus allowed us to take some pictures as well. Another highlight: coffee and biscuits in Paulus‘ kitchen after the day’s work was done.
We then travelled to Munich with photographer Maximilian König to spend a day with Brother Paulus at the Capuchin monastery of St. Anton. One of the highlights was the personal tour of the Chapel of Sorrows, where Brother Paulus allowed us to take some pictures as well. Another highlight: coffee and biscuits in Paulus‘ kitchen after the day’s work was done.
