The time is now
Client:
apoBank
Lead agency:
K’UP
Text & direction:
Jonas Meyer
Photography:
Maximilian König
Camera & editing:
Steven Lüdtke
In 2021 we realized a new brand campaign entitled „The time is now“ („Die Zeit ist jetzt“) for Deutsche Apotheker- und Ärztebank, developed by Berlin-based brand consultancy K’UP.
This campaign not only makes visible the diversity of individual lifestyles of people working in healing professions. It also sheds light on what these people draw their strength from and what is important to them in life. The core message of the campaign is that apoBank makes it easy for its customers to follow their vocation in order to have time for the essentials in life.
The time is now
Client:
apoBank
Lead agency:
K’UP
Text & direction:
Jonas Meyer
Photography:
Maximilian König
Camera & editing:
Steven Lüdtke
In 2021 we realized a new brand campaign entitled „The time is now“ („Die Zeit ist jetzt“) for Deutsche Apotheker- und Ärztebank, developed by Berlin-based brand consultancy K’UP.
This campaign not only makes visible the diversity of individual lifestyles of people working in healing professions. It also sheds light on what these people draw their strength from and what is important to them in life. The core message of the campaign is that apoBank makes it easy for its customers to follow their vocation in order to have time for the essentials in life.
Over the course of the year we portrayed a number of extraordinary personalities from a wide range of medical professions.
While photographer Maximilian König was commissioned with the production of the key visuals and editorials and DOP Steven Lüdtke was responsible for the filming, director Jonas Meyer conducted in-depth interviews with the protagonists, developed individual portrait texts for the campaign website, and wrote personal voiceover texts for the 45-second short videos.
Over the course of the year we portrayed a number of extraordinary personalities from a wide range of medical professions.
While photographer Maximilian König was commissioned with the production of the key visuals and editorials and DOP Steven Lüdtke was responsible for the filming, director Jonas Meyer conducted in-depth interviews with the protagonists, developed individual portrait texts for the campaign website, and wrote personal voiceover texts for the 45-second short videos.
Further testimonials:
Further testimonials:
Full credits:
Editorial department, text & direction: Jonas Meyer
Photography & post-production: Maximilian König
Camera, editing & grading: Steven Lüdtke
Creative direction: Lars Weber
Graphics: Emily Gelbert
Production: Kleinundpläcking
Strategic supervision: Dr. Marc Herz
Full credits:
Editorial department, text & direction: Jonas Meyer
Photography & post-production: Maximilian König
Camera, editing & grading: Steven Lüdtke
Creative direction: Lars Weber
Graphics: Emily Gelbert
Production: Kleinundpläcking
Strategic supervision: Dr. Marc Herz