Client:
Axxum Group

Agency:
Kleinundpläcking

Creative direction:
Jonas Meyer

Photography:
Steven Lüdtke

DEUTSCHE VERSION →

For Kleinundpläcking and their client Axxum Group, one of the leading European providers of packaging and logistics solutions, we created the concept of a differentiating imagery based on the new brand positioning. On a two-week trip, we traveled Europe and shot comprehensive photo editorials in more than a dozen Axxum locations.

In addition to the new imagery, we were also commissioned to develop the visual identity including a variable logo system for the entire Axxum Group. With the support of Aufsiemitgebrüll agency, we defined detailed corporate design guidelines and brought the brand to life.

In the next step, we were asked to create a contemporary website concept together with the amazing guys of diesdas.digital agency who designed and coded the page afterwards.

www.axxum.eu

Equipped with a package of more than a thousand photographs, Axxum is finally able now to expand its brand communication to a wide variety of areas.