Past, Present and Future
Past, Present and Future
Client:
Sven Marquardt
Creative direction:
Tavy Hornbrook
Coding:
TrixCode
Project management:
Jonas Meyer
Sven Marquardt, an internationally sought-after photographer who has been witnessing the history of the divided and reunited city of Berlin for more than half a century, asked us to build a new website that should be not less than a showcase of his photographic life to date.
Marquardt’s request was quite a challenge, as his curriculum vitae ranges from East Berlin punk to the face of the world-famous techno club Berghain. In the international culture and fashion scene, today, he is regarded as a person of pop culture with a fine sense of zeitgeist.
With such a remarkable life before our eyes, we created a contemporary and extravagant but fully responsive website that is not only an artistic retrospective on forty very personal years of analog photography. The site also offers a thrilling look at his current projects—and equips him technologically for the next decade to come.
Past, Present and Future
Client:
Sven Marquardt
Creative design:
Tavy Hornbrook
Coding:
TrixCode
Project management:
Jonas Meyer
Sven Marquardt, an internationally sought-after photographer who has been witnessing the history of the divided and reunited city of Berlin for more than half a century, asked us to build a new website that should be not less than a showcase of his photographic life to date.
Marquardt’s request was quite a challenge, as his curriculum vitae ranges from East Berlin punk to the face of the world-famous techno club Berghain. In the international culture and fashion scene, today, he is regarded as a person of pop culture with a fine sense of zeitgeist.
With such a remarkable life before our eyes, we created a contemporary and extravagant but fully responsive website that is not only an artistic retrospective on forty very personal years of analog photography. The site also offers a thrilling look at his current projects—and equips him technologically for the next decade to come.
Mura Masa
Mura Masa
Client:
MYP Magazine
Text & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed British producer and musician Mura Masa a.k.a. Alex Crossan.
The 23-year-old won a Grammy, was shortlisted for an Ivor Novello, appeared on Forbes’ 30 Under 30, and sold more than half a million units of his debut album. If none of these accomplishments ring a bell, then at the very least you know who we’re talking about once you hear the remarkable song “Lovesick” feat. A$AP Rocky.
On a cozy Sunday afternoon, we met Alex for an interview and photoshoot in the almost deserted Berlin headquarters of Universal Music Germany.
Mura Masa
Client:
MYP Magazine
Text & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed British producer and musician Mura Masa a.k.a. Alex Crossan.
The 23-year-old won a Grammy, was shortlisted for an Ivor Novello, appeared on Forbes’ 30 Under 30, and sold more than half a million units of his debut album. If none of these accomplishments ring a bell, then at the very least you know who we’re talking about once you hear the remarkable song “Lovesick” feat. A$AP Rocky.
On a cozy Sunday afternoon, we met Alex for an interview and photoshoot in the almost deserted Berlin headquarters of Universal Music Germany.
Simplify complexity
Simplify complexity
Client:
Nordemann
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
Photography & post-production:
Maximilian König
For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.
Simplify complexity
Client:
Nordemann
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
Photography & post-production:
Maximilian König
For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.
Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.
Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.
Bless you!
Bless you!
Client:
German Federal Ministry of Health
Agency:
Wenkerottke
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
In cooperation with the Berlin agency Wenkerottke, art director Tavy Hornbrook and I created an all-new concept for the landing page of German Federal Ministry of Health’s official website, focusing on today’s user habits and expectations.
In the next step, we updated the ministry’s visual identity and created a state-of-the-art website concept — bilingual and barrier-free.
Bless you!
Client:
German Federal Ministry of Health
Agency:
Wenkerottke
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
In cooperation with the Berlin agency Wenkerottke, art director Tavy Hornbrook and I created an all-new concept for the landing page of German Federal Ministry of Health’s official website, focusing on today’s user habits and expectations.
In the next step, we updated the ministry’s visual identity and created a state-of-the-art website concept — bilingual and barrier-free.
Go East
Go East
Client:
Sven Marquardt
Creative direction:
Jonas Meyer
Cut & grading:
Frederik Bösing
BTS photography & film:
AEN Studio / Artur Nowicki
In 2019, photographer Sven Marquardt and electronic music artist Prurient started a collaboration called EAST—an audio-visual installation that combines imagery with musical language, accompanied by animated videos created by Pfadfinderei Collective.
The whole concept merges Marquardt’s photo series “East Side Girls”—shot in the early eighties in East Berlin—and the East Village area in New York City where Prurient’s label Hospital Productions is situated. In this way, old-school NYC punk and hardcore are melted with what was happening in Berlin in the years before the wall fell.
Over the period of several weeks, EAST was presented in a row of clubs all over Europe. For the events in Klub Tama (Poznan), Goa Club (Rome) and Berghain (Berlin), we were asked to transform Marquardt’s analog photos into a variety of animated visuals to complement the Pfadfinderei films. Due to the fact that the interior conditions in each club were different, we set up the visuals together with the technical managers on-site and supervised the events.
Go East
Client:
Sven Marquardt
Creative direction:
Jonas Meyer
Cut & grading:
Frederik Bösing
BTS phtography & film:
AEN Studio / Artur Nowicki
In 2019, photographer Sven Marquardt and electronic music artist Prurient started a collaboration called EAST—an audio-visual installation that combines imagery with musical language, accompanied by animated videos created by Pfadfinderei Collective.
The whole concept merges Marquardt’s photo series “East Side Girls”—shot in the early eighties in East Berlin—and the East Village area in New York City where Prurient’s label Hospital Productions is situated. In this way, old-school NYC punk and hardcore are melted with what was happening in Berlin in the years before the wall fell.
Over the period of several weeks, EAST was presented in a row of clubs all over Europe. For the events in Klub Tama (Poznan), Goa Club (Rome) and Berghain (Berlin), we were asked to transform Marquardt’s analog photos into a variety of animated visuals to complement the Pfadfinderei films. Due to the fact that the interior conditions in each club were different, we set up the visuals together with the technical managers on-site and supervised the events.
Maximilian Mundt
Maximilian Mundt
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed German actor Maximilian Mundt who plays main character Moritz in Netflix’s youth series “How To Sell Drugs Online (Fast)”.
To escape from the summer heat, we chose a secluded lake in Brandenburg as location for our photo shoot.
Maximilian Mundt
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed German actor Maximilian Mundt who plays main character Moritz in Netflix’s youth series “How To Sell Drugs Online (Fast)”.
To escape from the summer heat, we chose a secluded lake in Brandenburg as location for our photo shoot.
Louis Hofmann
Louis Hofmann
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed award-winning German actor Louis Hofmann who plays main character Jonas Kahnwald in Netflix’s blockbuster series “Dark”.
We chose a former overhead hopper as location and spent an entire afternoon there shooting with Louis. The martial World War II bunker is situated in the Berlin Volkspark Humboldthain, a park that was created in 19th century to commemorate Alexander Humboldt and as a dedication to the beauty of nature. Today it’s a paradise for climbers and sports enthusiasts. How times can change…
Louis Hofmann
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed award-winning German actor Louis Hofmann who plays main character Jonas Kahnwald in Netflix’s blockbuster series “Dark”.
We chose a former overhead hopper as location and spent an entire afternoon there shooting with Louis. The martial World War II bunker is situated in the Berlin Volkspark Humboldthain, a park that was created in 19th century to commemorate Alexander Humboldt and as a dedication to the beauty of nature. Today it’s a paradise for climbers and sports enthusiasts. How times can change…
Modern Agriculture
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first, step we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first step, we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Meeting a plant and seeding expert at KWS SAAT AG:
Meeting a plant and seeding expert at KWS SAAT AG:
The Kooks
The Kooks x Gibson
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed Luke Pritchard, frontman of The Kooks, at the Gibson Guitar Showroom in Berlin-Mitte—a few weeks before the release of the band’s new record, “Let’s Go Sunshine.”
In our interview, Luke discussed the importance of bringing some light and positivity into the world. And he explained how the band managed to revive his late father’s voice on the new record. Luke’s father had passed away when he was a young boy, and after the interview, he told us that his dad once had a Gibson guitar at home as well.
The Kooks x Gibson
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed Luke Pritchard, frontman of The Kooks, at the Gibson Guitar Showroom in Berlin-Mitte—a few weeks before the release of the band’s new record, “Let’s Go Sunshine.”
In our interview, Luke discussed the importance of bringing some light and positivity into the world. And he explained how the band managed to revive his late father’s voice on the new record. Luke’s father had passed away when he was a young boy, and after the interview, he told us that his dad once had a Gibson guitar at home as well.
L'Officiel Hommes x Louis Vuitton
L’Officiel Hommes x Louis Vuitton
Client:
L’Officiel Hommes Germany
Agency:
mar10
Concept & photography:
Robin Kater
Mood film:
Steven Lüdtke
For the Louis Vuitton feature in the German L’Officiel Hommes magazine, Robin Kater created a collage-like visual concept combining indoor and outdoor settings. While Robin was at the helm of concept creation and editorial shoot with Kult Models’ Julius Gebhardt, Steven Ludtke produced a referring mood film with Yvonne Schippke as stylist and Victoria Reuter for hair and make up.
L'Officiel Hommes x Louis Vuitton
Client:
L’Officiel Hommes Germany
Agency:
mar10
Concept & photography:
Robin Kater
Mood film:
Steven Lüdtke
For the Louis Vuitton feature in the German L’Officiel Hommes magazine, Robin Kater created a collage-like visual concept combining indoor and outdoor settings. While Robin was at the helm of concept creation and editorial shoot with Kult Models’ Julius Gebhardt, Steven Ludtke produced a referring mood film with Yvonne Schippke as stylist and Victoria Reuter for hair and make up.
